Sean Roy BA, MCP, RPP

President & Chief Executive Officer

Sean Roy is the President and Chief Executive Officer of Westurban Developments Ltd. Sean is a professional business leader known for his strong work ethic, business development, strategic planning, land development, project management, construction, team building, operational excellence, and performance management skills. His strongest business strength is growing small land development companies into large multi-million dollar companies. Sean is a Registered Professional Planner in Canada, and he received his Master’s Degree in Planning from the University of Manitoba and his Bachelor of Arts Degree from the University of Victoria.

Sean’s residential and land development history spans over 20 years. He has developed over 12,000 apartment units, large scale commercial developments, and over 500 single family homes across Western Canada. He has led teams of over 300 employees and built over a billion dollars of hard assets for rental companies in his past experience.

Family, travelling, sports and enjoying the outdoors is his escape from business life and building the unforgettable is his passion!

Kirsten Rudyk

Director of Marketing

Kirsten Rudyk is the Director of Marketing at WestUrban Developments and oversees marketing, corporate communications, and brand strategy. She has over 10 years of experience driving business growth, amplifying bottom lines across a wide range of industries - most recently as the Director of Brand Management for Kevin O'Leary, O'Leary Financial Group, and a number of subsidiary companies and ventures. Kirsten's approach is focused on defining and achieving company goals by way of internal and external process improvement, website optimization, distribution, social media strategy, and brand development. She graduated with High Distinction from University of Toronto's Professional Writing and Communications program. Kirsten recently relocated to Campbell River from Toronto, and is loving life on the island with her husband and small dog. On her off days, Kirsten is chasing her goals of mastering her long drive, and spotting at least one whale in the Discovery Passage.

Jason Gordon

Director of Finance

As Director of Finance, Jason Gordon leads the financial management, reporting, and accounting functions at WestUrban. Jason is a Chartered Professional Accountant with over 17 years of experience. This has included public practice assurance services for real estate enterprise clients with a large Canadian accounting firm, as well as commercial and real estate lending with a Canadian and international bank. He has also managed valuation services of over $30 billion in commercial mortgage investments with one of Canada’s largest brokerage firms, and has managed finance placement for a real estate developer in Vancouver. Jason and his family love the west coast lifestyle, spending as much time as possible outside biking in the mountains, or enjoying the many beaches and lakes on the island.

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Deanna Kushner

Director of Property Services

Deanna Kushner joined WestUrban in 2017 and is responsible for the Property Management side of the company. Deanna has been in the Real Estate industry for over 24 years. As a former Senior Real Estate Conveyancer and Office Manager, she brings a high level of expertise and professionalism to the WestUrban Property Management Division. Deanna’s strong work ethic, dedication to customer service, and commitment to the WestUrban team have driven her to undertake obtaining her Property Manager licensing through UBC Saunder School of Business. Deanna also holds an Applied Business Technology Certificate from Vancouver Island University. She enjoys her family time, travel, yoga, and boating around beautiful Vancouver Island.

Shawn Baird

Director of Purchasing

Shawn Baird oversees the buying of materials and supplies for all WestUrban projects. This responsibility involves negotiating prices with vendors, and building relationships to obtain the most affordable supplies and materials for projects of all sizes. Shawn started his career in the building supply industry, and with 24 years of experience, has become highly knowledgeable in selecting the best supplies for each project. He previously worked as purchasing manager for 4 years, and was recently appointed to the role of Director of Purchasing. Shawn’s key values are professionalism, honesty, respect and passion. “We love what we do and are passionate about it — building a product that brings excitement and happiness to our clients is what it is all about.“ Shawn is married with 2 children and enjoys his family time. Fishing, quading, and hunting are all considered perks of living in such a great area.

Monique Hebert

Director of Corporate Standards

Monique Hebert oversees the market asset and apartment sale processes, development and implementation of corporate standards and procedures, and contract administration. The vision of her work ethos is “to work together to build strong relationships, promote and foster the best in each other, and create successes beyond our wildest dreams.” Monique started her career working for a law firm specializing in property law. This valuable knowledge base, and her ability to effectively lead and motivate others, led to several successful project management positions that included work with a private developer, local government projects, and the construction of two hospitals worth over $600M through Island Health. The values that drive Monique are courage, respect, honesty, and integrity. Monique is married with two children and loves the outdoors. She has recently taken up golf and loves to travel, especially when it comes to exploring the amazing coast and lakes around Campbell River.

Terry Hoff

Chief Operating Officer

Terry Hoff oversees all operational matters, ensuring the successful completion and transition to either sale or rent-up on all West Urban development sites. Terry brings a particular focus on safe productive delivery, and development of mutually beneficial partnerships and relationships with its various stakeholders. Terry takes great pride in the development of the WestUrban brand, working closely with all members of the WestUrban team to deliver a product that we are all very proud of. He brings 37 years of management experience from his previous positions in pulp and paper and oil and gas industries. Terry holds many sporting interests and particularly enjoys spending time with family and friends on the Rendezvous Islands where he has a summer vacation home.